Apple appears to have lastly discovered its place within the US’ smart speaker market, after three-long years. The Cupertino big entered the market dominated by Amazon and Google within the 12 months 2018 with the unique HomePod.
What seems to be like labored within the firm’s favour is its resolution to launch the finances smartspeaker, HomePod Mini, in October final 12 months. According to market intelligence firm Omdia, HomePod gross sales grew 180% throughout the second quarter of 2021 over the identical quarter of 2020.
Apple HomePod gross sales elevated from underneath one million in Q2 2020 to nearly 2.5 million in the identical quarter this 12 months, as per Omdia’s sensible audio system market tracker. This tracker reportedly analyzes the sensible speaker gross sales throughout seven international locations (US, France, Germany, UK, China, Australia, and South Korea) for corporations together with Amazon, Google, Apple, Alibaba, Baidu, Xiaomi and others.
Apple noticed numbers develop in triple digit
Sales of Apple’s sensible audio system elevated by triple digits every quarter within the US after the fourth quarter of 2020. This progress has continued in 2021 as effectively. Omdia estimated that the HomePod and HomePod Mini each outsold all different fashions of sensible audio system within the US throughout the secpnd quarter of 2021. The Google Mini was ranked third total, with about 777,000 shipments, adopted by the Echo Dot third Generation with 730,000 shipments within the US.
Thanks to this spectacular numbers, Apple’s market share of US sensible audio system went up from 9.6% in within the first half pf 2020 to 21% within the seond half of 2021, an year-on-year cargo enhance of about 245%. The report sees the discontinuation of the unique HomePod too to have contributed to the spike in progress, as Apple fans are believed to have rushed to purchase the remaining inventory.
Needs to a brand new mannequin to maintain momentum
While HomePod Mini has accomplished wonders to Apple’s place within the sensible speaker market, it alone won’t be sufficient to maintain this progress. According to the report, Apple might want to launch one other speaker: A transportable speaker or speaker with a show.
How the general market carried out
Overall, sensible speaker shipments slowed within the US throughout the second quarter of the 12 months. The year-on-year (YoY) progress stood at 16%, whereas quarter-on-quarter (QoQ) shipments declined by 27%.
As per Omdia, many of the slowdown might be attributed to the Amazon Alexa platform (together with personal branded and third-party branded audio system), which noticed a decline of 31% QoQ for sensible speaker shipments within the US. In truth, Google’s sensible audio system claimed the primary spot, beating out Amazon throughout the quarter by about 800,000 shipments.
However, it is not all doom for Amazon. As regardless of a sluggish quarter for Amazon, the primary half of 2021 (1H21) nonetheless belongs to the Alexa platform, which is estimated to have 42% share, giving the model a slight lead over Google’s 37% and Apple’s 21% market share.